[pre]Dan and Ike asked us to design a visual identity for their newbrand called
Sleevely..
Sleevely is the world’s first device and mobile app that lets you monitor, track and improve your baby’s feeding habits. [/pre][pre]As a startup company, sleevely needed to raise funds through kickstarter, In order To create its target audience and establish a strong brand identity.
The design process started with a Logo design and tagline copywriting.
We began with the tagline. The goal was to show the products specialty without being too literal.
We wanted to show the product is a new precise and important gadget that assists parents to evaluate their infant's nutrition. The tagline we came up with - "every drop counts". A short succinct line that refers to an issue that new parents are concerned about[/pre]
The visual concept was clean and soft that parents could relate to. The primary color scheme chosen was orange white and blue – the orange is fun happy and associated with food. The blue represents a high tech look and feel, and the white as a background is clean milky and pure.